“Products are made in factories, but brands are established through marketing.”

Social media is an idea generator, trend mapper, and strategic compass that is required to boost advertising campaigns. And what dominates the digital sphere is Facebook.
Beyond the massive reach of 2 billion users what makes Facebook the foremost choice for marketing the brand is the fact that it puts ‘public’ into PR and the market into ‘marketing’. There is a huge potential in this platform to take your brand across the world.

When it is to Facebook, it is like a people person. Its primary goal is to make people happy. If you want to yield the desired ROI, take utmost care of your audience. So, it takes you to the fact that being a marketer your job is not to devise a social media strategy but to socialize your business strategy.
Moreover, random social media tactics lead to random results. Thus, you need a strategy to reap the desired leads out of your Facebook Ads campaign. Let’s talk about these strategies.

5 ways to generate leads from your Facebook Ads

1.  Understand your targeted audience

“Beating around the bush won’t let you see the light.”
You need to be aware of the audience that you’re targeting. Determining whom to target is paramount. This will immensely contribute to drafting a successful Facebook Ad.
People don’t hear about an Ad of your business by accident, you make that happen as they are your potential customers. They are the people looking for the products or services that you’re offering or belong to the group of people that must invest in your brand.
For instance, if you’re selling a beauty product, your targeted audience must be youngsters. People of age between 15-30 years are the apt audience for your Facebook Ad.

2. Bridge the gap between you and your audience

The closer the better.
Don’t make reaching out to you a tough nut to crack for your audience or else they might take a U-turn. Your audience will need to ask a plethora of questions about your product before putting in their money.
You need to be responsive. The more connected you will be, the more trust you will attain. Allow visitors to easily ask questions directly related to your services via your messenger inbox, or in the comment sections of posts.
It shouldn’t be one-way traffic. So, create a good rapport with customers as this is the secret to yielding promising leads.

3. Make the best use of all the features of Facebook

Make the best use of what is in your power and take the rest as it happens.
You must not leave a single stone untouched while making the best out of your Facebook Ads. You need to utilize the 360-degree features that Facebook has to offer you to generate the desired leads.
For instance, Facebook offers a lead Ads feature.
Posting lead ads directly from your Facebook page is an effective way to demand users’ attention while they’re browsing Facebook and capture their data from your advertisement. You can get prospects’ data and information through a lead form on Facebook.
So, touch all the corners of Facebook to get the best out of it.

4. Allow your audience to land on your landing page

Bring your customers a bit closer.
One of the best lead generation ideas on Facebook is sending people directly to a landing page containing your offer. When you do this, make sure the offer has a compelling featured image that drives the desired traffic to your post.
So, don’t waste time in bringing your customer close to purchasing as in today’s fast-paced life people often lack time to invest and enable them to take the call-for-action as soon as possible without much hassle.

5. Don’t miss out on live chats

Trust and loyalty follow the give-and-take rule.
Facebook allows you to interact with your audience face-to-face. This feature will help you in building a strong relationship with your clients. And when it’s about marketing the prominent goal is to win customers’ trust and loyalty.

Advertising is a waste of money unless you are hoping to make some money.  And if money is in your mind, then you need to generate leads. Generating leads is not the hardest task. Generating leads that turn into paying customers and come with a high conversion rate is where expertise is needed. It is highly recommended to hire a digital marketing team to help you sail through it.